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Groovin keeps LinkedIn and your CRM in sync. These pages show how to use it from outside the extension: let an AI assistant work on your LinkedIn conversations, or build your own automations. You do not need to be a developer. If you can paste a command, or ask an AI assistant to write a small script, you have what you need.

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Three ways to connect

MCP

Your AI assistant uses Groovin directly. No code. Best to start with.

REST API

Your scripts or automation tools call Groovin.

Webhooks

Groovin tells your tools when a message or a new connection arrives.
Which one should you pick? The MCP and the REST API are two doors to the same actions: the same arguments, the same answers, the same effects.

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Before you start

There is no test mode. Everything here acts on your real LinkedIn account and your real CRM, including the Send button on these pages. A call can send a real message to a real person.Read What each call really does first. It takes two minutes.
You need:
  • An active Groovin subscription.
  • A connected CRM (Attio, HubSpot or Affinity).
  • Your LinkedIn account connected in Groovin, for the LinkedIn actions.

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Next steps